Recent dining experience
(copy of email sent to Pizza Express after the rant below)
I recently dined at your Meadowhall Sheffield restaurant, and for the most part, had a thoroughly enjoyable meal with my wife and young son. Indeed, it was his first outing to a pizza restaurant having only recently discovered he “liked” pizza (finicky eater!).
However, I was most put out at the price of soft drinks. A regular sized bottle of Diet Coke was £1.80. I would be intrigued to hear how you feel you can justify such an expense for something available in supermarkets, say for less than 50p. I was even more disturbed by this because I have just returned from a business trip to the USA. There as you’re probably aware, most restaurants offer free refills for soft drinks. I don’t think I’d have any problem paying £1.80 if I were getting free refills, but not per bottle.
So, you must be making at least £1.30 profit per bottle, and I’d lay odds you’re paying less than 50p/bottle. Generally, I’m in favour of people making a reasonable living, but approaching a 200% markup? You’ve got to be kidding, surely?
I appreciate you probably don’t have draught dispensers for soft drinks, which would probably have a bearing on this, but even so, I believe your current pricing does stretch things a bit doesn’t it?
I eagerly await your response.




