You will buy our products…
I got a copy (i.e. bought with money, not acquired through some dubious route involving BitTorrents) the new XBox 360 game ‘Burnout Paradise’ on Friday and Daniel and myself have been giving it a run for its money over the last day or so. I can honestly say it looks pretty cool. The last two Burnout games we had were for the XBox Classic (Classic? Black XBox? Original XBox? XBox One?). We’re a little limited on what games we can play (well, I am). I can’t play the first-person shoot-em-up (FPS) games like Halo etc because they make me nauseous. It’s like travel sickness. I’m ok for about 20 minutes, then I feel like I’m going to throw. but I’m OK with driving games (albeit I’m pretty crap at them :) )
You really didn’t want to know that, did you?
Anyway, back to Paradise City…
Whilst cruisin’ around yesterday, I spotted a couple of the billboards advertising CompUSA and there are also several for Diesel clothing. I also rammed in to a van that was decked out in orange Gillette Fusion razor graphics.
I know game production is an expensive thing to be involved with these days, and all credit to Criterion Games (who are British by the way, based in Surrey) for trying to offset some of the cost of production, but do I really want to be advertised at whilst I’m playing? Or, does the presence of ‘real’ adverts just enhance the experience, because let’s face it, we’re bombarded with ads almost continually as soon as we set foot outside the front door.
How long before, through the auspices of XBox live those billboards become targetted at me? Perhaps they already are. Perhaps someone is telling me I need a shave? It’s possible. The conspiracy theory is that Microsoft have my credit card details (for the XBox Live subscription) and they cross-reference my details on the global marketing and tracking database operated by the “Powers That Be”, find out that I’ve got a Sainsburys’ Nectar Card and zap down the list to see what I’ve not been buying enough of.
In which case, why are they advertising CompUSA at me? I’M BRITISH OR HAVEN’T YOU NOTICED?
