The Americanisation of our society?
Excuse me. I’m British. I’m English. I’m a born and bred Yorkshireman.
So, what got my goat today? REDL Auctions, specifically, this lot.
They’re one of the latest outfits to start advertising on daytime TV (and evening TV for that matter). They’re selling repossessed homes at auction to the highest bidder. Regardless of whether you agree or disagree with this policy, and I’m not going to go in to that here, it’s the style of the advertising that gets my goat.
Little things that mark out the advert as non British. When we write dates, we write 6th March, not March 6th. That was the first thing that started niggling me. Today when I say the advert, something about part of the backdrop caugt my attention. Thanks to the good old Sky+ box, I rewound the advert (how sad is that?) to check. Sure enough, the scrolling backdrop showing a typical list of properties is showing a propery listing from Tampa, Florida. Even the delivery style of the voice over. Ok, it’s an English bloke (probably) doing the voice over, but it reeks of American. If you’ve ever been unlucky enough to see any proper American TV adverts, you’ll probably know what I mean.
I’ve just been back to check the web site. They’ve not even bothered to reformat the dates on the listings, so there’s an auction starting in Birmingham on 04/02/2009. Sorry chaps. The majority of UK people are gong to look at that and think they’ve missed it. It’s cheap and poorly delivered. It’s a simple job in the back end to examine locale and adjust the dates accordingly, but this lot are too idle. Either that or they haven’t spotted it and think they’re still in the good ol’ US of A.
Come on guys. If your’e entering the UK market, at least give is some credit being a different country with a different culture and don’t try and shove your usual stuff down our throats.
This article is filed annoyingly under ‘rant’.



